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03/28/2022

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Icon Technology Studio fuses art and technology to craft the digital experience of tomorrow. From ideation to execution, they help collaborators express themselves and engage audiences in new spaces. They draw on established and emerging technologies to push culture forward, from mobile and web to mixed reality, machine learning and data-driven ...

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Alex Ward

Icon Technology Studio Creates Company NFTs to Foster Company Culture, Enhance Client Relationships

Web3 offers new ways for companies to reward and engage their employees and potential customers

Icon Technology Studio, the creative force behind major NFT projects like The Matrix’s recent drops, has developed its own line of NFTs, made by and for employees. It’s a first example of how companies can use web3 tools and formats to forge a new space for company culture, customer engagement, and employee expression.

Icon is a creative studio, as well as a tech powerhouse, so these NFTs had to push the tech boundaries and fire up the imagination. To do this, Icon’s NFTs use generative AI to create unexpected visual elements. They play with and reimagine the company’s logo, turning it into a series of mysterious, fantastic landscapes. Available on OpenSea, these NFTs can play multiple, surprising roles, acting as business cards, swag, membership badges, and even samples/demos.

“We see Icon’s company NFTs as a creative way of getting everyone on our team a wallet, from designers to developers. We want them to explore this promising space,” explains Global Executive Creative Director Brian Schmitt. “We decided to use our logo, which is three hands coming together, to reflect our global collaborative spirit. We're giving these NFTs to employees and partners, looking at it as the start of a conversation for the extended team—what do we want to make in this new space?”

Icon adds NFTs to the mugs, t-shirts, and other swag that companies often give away to potential clients or employees. Instead of static branded cards or other products, Icon employees can use NFTs to create and express their professional selves—while keeping the company’s ethos intact. And they don’t just sit in wallets: These NFTs can be turned into screensavers, profile pictures, phone or video call backgrounds, and physical printed art employees can display in their home office.

“What's special about NFTs is that people are making them their own. They are creating their own story around Icon and it’s engaging for the community,” Schmitt says. “We’re planting a seed for our company’s brand and culture to explore what can only exist in the metaverse.”

The beautifully designed NFTs are available to view on OpenSea.